Agent Ads for Answer Engines

Agent ads are not banners. They are structured sponsored offer objects that answer engines and agents can inspect for sponsor identity, disclosure, intent fit, privacy posture, and trust lineage.

Minimal object

{
  "type": "agent_ad",
  "version": "0.1",
  "sponsor": {"name": "Example Brand", "domain": "example.com", "verification": "dns|did|fcs"},
  "offer": {"title": "Example offer", "url": "https://example.com", "pricing_model": "cpc|cpa|flat|affiliate|unknown"},
  "context": {"intent_tags": ["compare", "buy", "evaluate"], "negative_contexts": ["health", "politics", "children"]},
  "trust": {"tracking": "none|aggregate_only", "pii": false, "behavioral_profile": false},
  "disclosure": {"label": "Sponsored", "separation_required": true}
}

Registry split

contextual-ads.ai is the protocol and research surface. agent-ads.org is the neutral agent advertising namespace and registry surface.

Next files

Inspect /.well-known/agent-ad.json, /.well-known/agent-discovery.json, and /llms.txt.