# The Ad Moves to the Moment of Recommendation: Agent-Native Advertising's Trust Boundary, June 2026

**Published:** 2026-06-04
**Topics:** agent-native-advertising, OpenAI, ChatGPT-ads, Google, Gemini, AI-Mode, Conversational-Discovery-Ads, Highlighted-Answers, CPC, conversion-optimization, disclosure, trust-ceiling, Couture-v-OpenAI, GENIUS-Act, PPSI, NY-S8420A, synthetic-performer, EU-AI-Act-Article-50, AdCP, AAMP, Anthropic, Perplexity, substrate-divergence, agentic-advertising
**Format:** intelligence


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**Full content available at:**
- Research route: https://contextual-ads.ai/research/2026-06-04-agent-native-advertising-trust-boundary.md
- Intelligence route: https://contextual-ads.ai/intelligence/2026-06-04-agent-native-advertising-trust-boundary.md


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*Contextual-Ads.ai Intelligence Unit*